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Memorial Sloan Kettering


As part of our Breast Cancer Awareness campaign, we supported the Breast Cancer Examination Centre of Harlem (BECH), an outreach programme of the Memorial Sloan Kettering Cancer Centre. Stella visited BECH and met with one of the specialists Dr. Donna D’Alessio, MD, Radiologist to discuss the progressive work the centre is undertaking in the local community.


Women who attend the centre have access to breast cancer screenings, mammograms, imaging services including ultrasounds and MRIs, pelvic examinations and Pap smears, counselling, patient follow-up and education. Specialists at the centre are highly experienced in first-hand care for women at risk of breast cancer and MSK nurses and mammographers are there for consultations and screenings.


During the visit to BECH visit, Stella caught up with some of the women who have used the centre’s facilities. She discovered how vital the BECH facilities were for the women, including Sharon who shares her experiences.


The particular focus of this campaign was raising awareness about the inequalities today’s community faces, whether it be access to breast cancer screenings, treatment or education around prevention. According to statistics there is a 42% higher chance of breast cancer mortality in African American women in the US than Caucasian women. BECH provides free access to facilities for all women in need and crucially those without insurance.


Alicia Keys was the face of this campaign, wearing our limited edition Ophelia Whistling lingerie set in Poppy Pink. Alicia herself was born and raised in Harlem, and shares our belief in the importance of early detection and dispelling any taboo surrounding the issue.

By promoting our Breast Cancer Awareness campaign, we ultimately hope to empower women and celebrate the pride in being a woman. Join us and show your support.