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Stella McCartney Cares Pink is a platform dedicated to the prevention, early detection and treatment of breast cancer through education, awareness and support; an important cause incredibly close to Stella’s heart.


Since 2014, Stella McCartney has contributed to Breast Cancer Awareness through informative global campaigns, donating proceeds from product featured to leading support centres and charities worldwide. One of the two primary causes of the Stella McCartney Cares Foundation, Stella McCartney Cares Pink is the next step in making a deeper and more comprehensive contribution, with a focus on patients, survivors and their loved ones.

In 1998, Stella lost her mother, Linda McCartney to breast cancer, experiencing its tragic realities first hand. In the 20 years that have passed, survival rates have grown exponentially, and she is proud to be campaigning for awareness and supporting the breast cancer community through positive change. Through Stella McCartney Cares Pink, Stella hopes to inspire and inform women and men across the world so that together we can all make an impact in the fight against this devastating disease.

Buy a bra. Donate a bra.

Since 2018 Stella McCartney Cares has been offering the Louise Listening bra for free through this website. The bra is shipped around the world without any cost implication for the recipient, as we believe every woman has the right feel feminine and supported through this difficult time.

If you would like to gift this feeling to another woman, or you are able to pay a small sum in return for your Louise Listening bra, we invite you donate whatever you can to Stella McCartney Cares to keep this program alive. £25/25 euros/$30 will cover the production and shipping costs of 1 Louise Listening bra for a woman in need.