Supermodel Kate Moss starred in our first ever campaign for Breast Cancer Awareness in 2014. Stella sat down to discuss the shoot, prevention and more.
BREAST CANCER AWARENESS IS SOMETHING YOU CARE ABOUT. WHAT MOTIVATES YOU IN THIS CAMPAIGN?
Breast cancer awareness is one of the most important issues in the world. There are so many women involved in this terrible disease, and so many people affected by the loss of the wonderful women around them ...
Cancer affects not only the person who has it, but all those around him and their loved ones.
There are methods of prevention against cancer. You have to know your body and watch it. Breast cancer awareness is essential. Today, women are very busy. They have long lists of things to do on a daily basis, but their health must be at the top of the list; it must go first.
YOU HAVE CREATED A STELLA MCCARTNEY PINK LINGERIE SET WITH PROCEEDS GOING TO THE LINDA MCCARTNEY CENTER. HOW DO YOU THINK IT WILL SUPPORT THE BREAST CANCER AWARENESS CAMPAIGN THIS YEAR?
We created this set of pink lingerie which proceeds will be donated to the Linda McCartney Center Liverpool to help fund a new mammography space.
I wanted to put this together in the morning, women think to make their health a priority and to see a doctor regularly. I wanted to make it the starting point for raising awareness of this terrible disease. This set that aims to protect health is no less superb, very flattering, comfortable and elegant.
WHAT CAN WE DO TO SUPPORT THIS CAUSE?
Promoting awareness and talking about it is a really simple way to support it. Talk about your experience, be honest and sincere. Remind people of the importance of their health and encourage them to take care of it. I think it's really necessary.
If I had known at the time what I know today about breast cancer, I think my mother would still be alive. But there is nothing more essential than to have our loved ones with us as long as possible. If you can prevent this disease from bursting into your life and destroying your family, then there is nothing more important. I do not see anything that matters more than staying healthy, both for you and those you love.
KATE MOSS PARTICIPATES IN THE AWARENESS CAMPAIGN. HOW DID SHE GET INVOLVED IN THIS INITIATIVE?
Kate took part in the campaign because we have known each other for a long time. She kindly agreed to participate in the shooting day of our Winter 2014 campaign. Awareness of this cause is also crucial for Kate. This is the first time she has made this commitment. Kate is a strong female figure. With her daughter and her husband, she has a united family. For her, it was important to contribute to this awareness campaign so that families remain united.
Women are truly a pillar within the family, they maintain unity and are a source of strength.
HOW WILL YOU SUPPORT THE BREAST CANCER AWARENESS CAMPAIGN IN OCTOBER? WHAT INSPIRED YOU THIS SET OF LINGERIE?
The main idea was to create a set that encourages women to take care of their health. So we decided to create an elegant model, with a touch of bright color, so that just opening your drawer and seeing it, even without wearing it, makes you think about protecting your health.