Cara Delevingne poses in the new bright pink Alina Playing lingerie set designed by Stella McCartney as part of the Breast Cancer Awareness Month (Pink October).
Read the Q & A with Stella McCartney below.
WHY DID YOU WANT TO WORK WITH CARA ON THIS CAMPAIGN?
"We were really excited when Cara agreed to participate in the project as she embodies the generation of young women we are really trying to draw attention to. Cara also brings a certain freshness to the countryside, without any taboo or shame. It shows this confidence that we want to pass on to a new generation of young women and also give back to all generations of women to raise their awareness of breast cancer and remind them that prevention is the best approach."
WHAT IS YOUR GOAL FOR BREAST CANCER AWARENESS MONTH THIS YEAR?
"We try to focus on early detection. It is therefore essential for us to talk to young women and get their attention. Cara herself represents a lot for all generations, she embodies both the girl, the sister, the friend, the girlfriend. She really touches everyone and we are delighted with her participation."
BREAST CANCER IS A GLOBAL PROBLEM. HOW CAN YOUR CAMPAIGN MAKE A DIFFERENCE?
"Breast cancer is the most common cancer among women worldwide. While most women experience this terrible disease, many forget to take steps to detect cancer at an early stage. So I created a set to remind women to take care of their health and to consult a doctor regularly. This set that aims to protect health is no less superb and very flattering."
PART OF THE PROCEEDS WILL BE DONATED TO THE LINDA MCCARTNEY CENTER IN THE UNITED KINGDOM, THE NATIONAL BREAST CANCER FOUNDATION IN THE UNITED STATES AND THE NATIONAL BREAST CANCER FOUNDATION IN AUSTRALIA. WHY DOES THIS CAMPAIGN KEEP YOU SO PROUD?
One of the most important aspects of prevention is early detection. It was therefore very important for us to support these wonderful associations that are working to develop cutting-edge programs for early detection.